Ideally, dashboards make it easy for end-users to consume the data they have produced in their analytics implementation, and, in so doing, answer stakeholders’ initial business questions. In reality, though, creating effective dashboards means overcoming several obstacles.
Delivering on initial promises takes a long time. Between the exciting stakeholder/analyst conversations about what revelatory data will be learned through an analytics implementation and the actual delivery of said data, lots of steps need to happen. Even if all of these steps are done correctly, it can take weeks or months for business stakeholders to get the data they need!
It’s difficult to know how to act on the data. When the data finally is available, business users don’t always know how to take advantage of it. This is especially true if you have a large implementation with many data points.
Sometimes the data delivered isn’t the data that was promised. Remember the kids’ game “telephone”? Sometimes a business question is passed to solution architects, then developers, then analysts, until the end result bears no resemblance to what was originally requested by the business.
Each unique business question must traverse ALL these obstacles. Since almost all digital analytics implementations are custom, the implementation of every business question is unique.
Apollo gets data into the hands of business users immediately. While it is great that tools like Apollo can help reduce the time it takes to get data, that still doesn’t help if there are no reports or dashboards ready for end-users when the implementation is completed. To remedy the latter, instead of forcing your team to manually create hundreds of analytics dashboards, Apollo automates the creation of analytics dashboards. This means that upon the completion of the implementation, you can create dashboards with the click of a button so that your users can instantaneously have access to the data they need. These dashboards are tied directly to the business questions they originally requested when the implementation began.
…Apollo can use this information to automatically create a dashboard report that combines these same elements.
This allows your business users to hit the ground running when the implementation is completed without taxing the analytics team to manually create hundreds of reports and dashboards.
