Apollo is designed to help you answer your business questions. It provides thousands of proven real-world business requirements learned from twenty years of experience. These empower you to have meaningful dialog with stakeholders about what data they need. Apollo shows you exactly what questions can be answered.
Once you have selected your business requirements, Apollo automatically provides a best-practice solution design that configures your tool in the ideal way. Your team no longer needs to learn the difference between eVars and sProps! All you need to do is tell Apollo which analytics tool variables to use!
Some days you want to throw your analytics instance out and start over. But when you can’t or shouldn’t, Apollo provides an automated import tool that allows you to leverage your existing implementation, while at the same time mapping it to the correct approach in Apollo. This allows you to keep your historical data and add new business requirements found in Apollo.
Traditionally, a developer must manually design a data layer and generate code to populate it. But Apollo dynamically builds the data layer and tagging specifications in real-time. And Apollo programmatically updates these, so they are always current. Tagging specifications can be exported to your developers via GitHub integration.
The Visual SDR is a graphical view of your implementation that enables you to see where everything fits. This can be used to see which implementation items are most valuable and whether you have missed any implementation associations.
Updating settings manually is a huge pain. In contrast, Apollo’s administration setting synchronization component enables you to update your analytics tool settings in seconds. Using the prescriptive solution designs generated in Apollo, you can ensure that all of your variable settings are updated and working hand-in-hand with the rest of your implementation.
Apollo automatically builds dashboards and reports for your end-users. Since Apollo knows what you have in your implementation and which events and attributes go together, it can save your business time and money by pre-populating dashboards and reports. End-users get the insights they need to start with and can begin to take action on your data immediately.
Conversion metrics are vital. But most analytics tools don’t provide out-of-the-box conversion metrics relevant to your business. Apollo provides a library of conversion metrics and shows you which ones you can/cannot take advantage of, based upon your business requirements. Apollo automatically creates conversion metrics & sends them to your analytics tool, where they can be leveraged by all users.
Since Apollo builds and monitors your data layer, it knows what’s in it and what the data that’s passed to it should look like. When any data issues are found, Apollo automatically alerts you. Everything in Apollo is interconnected, so you’ll also be notified if any business question or report becomes unusable due to data quality issues. With Apollo, the overall data quality of your analytics program is optimized and always improving.
