Make data migration easy
Universal Analytics is sunsetting, and this puts pressure on brands to migrate to Google Analytics 4 by July 2023—and the sooner, the better, if you want to have year over year data to compare.
If your organization has limited budgeting or resourcing for implementing or if you don’t have the time to research how to migrate your basic UA implementation, we have good news for you. We can help make your data migration or GA4 setup easy for free!
Make data migration easy
Apollo is our proprietary analytics management system. It saves companies a lot of time, sweat, and dollars when it comes to implementing and maintaining their analytics.
We’ve written specifically about Apollo and GA4—how to install and manage GA4, how to map your existing GTM container to get better, faster migrations to GA4, and we’ve posted a quick video demonstrating how to migrate from UA to GA4 in under four minutes. But what we haven’t yet shared is details about our new tiered Apollo software offerings.
Choosing the right data migration tool for your business
When you choose a data migration tool for your business, you need to consider functionality, pricing, scalability, security, and what level of support you’ll need.
Apollo is created by experts who have collectively aided hundreds of analytics implementations and migrations. It is informed by industry leaders with Google Premier Partner status, meaning we’re among Google’s most trusted partners, and we live at the forefront of understanding GA4.
To date, we’ve only offered the Full Access tier for Apollo, but we recognize that different brands have different needs, so this week we’ve launched Apollo Free.
Now, for free, you can create Apollo properties to support simple GA4 migration implementations, or you can also start a GA4 implementation off fresh. If you are looking to migrate your UA custom dimensions and metrics to GA4, it is worth noting that the Full Access Apollo tier is going to be your best option.
In the coming months, we’ll be launching Migration Quick Starts and a Design & Document tier for ongoing management. We’ll also be offering four levels of Apollo customer support—basic (free!), standard, premium, and custom. Stay tuned for new details or sign up for Apollo Free now. The choice is yours.
Benefits of a data migration with Apollo Free
- Apollo Free can translate your existing UA events into GA4 events
- Apollo Free deploys your GA4 tag configurations to GTM
- Apollo Free allows you to migrate to GA4 without making data layer or data collection updates
- Apollo Free provides you with the configurations you need to make in GA4 to support analytics tracking
The data migration process with Apollo Free
You may now create Apollo properties for free to support simple, GA4 migration implementations. When you are creating a new property, choose the Property Plan ‘Free’ and the Property Type ‘Migrate’. This property type will perform the following actions for you:
- Deploy to an existing GTM container, so you can run Universal Analytics and GA4 analytics tracking in tandem
- Create a new container Workspace
- Convert your event-based UA tags to GA4 tags
- Leverages your existing GTM Triggers and Variables
- Converts UA eventAction, eventLabel, eventCategory to GA4 event parameters
- Converts eventAction and eventCategory into the the GA4 event property
- Create the GA4 Config Tag
- Create two Measurement ID variables
- Provide the appropriate configurations for your GA4 custom dimensions and metrics
New GA4 implementations with Apollo Free
If you’re starting fresh with GA4, you may now create Apollo properties for free to support simple, new GA4 implementations. When you are creating a new property, choose the Property Plan ‘Free’ and the Property Type ‘New Implementation’. This property type will perform the following actions for you:
- Create a New GTM container
- Create a new container Workspace
- Create the GA4 Config Tag
- Create two Measurement ID variables
- Provide the appropriate configurations for your GA4 custom dimensions and metrics
This implementation can kick-start your GA4 implementation on your way to performing the basic measurement of user activities in GA4.
If you’d like to learn more about Apollo, read our posts above, or feel free to schedule some time with me to ask questions or get a demonstration. We look forward to chatting with you to make sure you get the level of technology and support that works best for your business.
