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Get Faster, Better Migrations from UA to GA4 with Apollo

Learn about the benefits of using Apollo, the world’s first analytics management system, to make your migration from Universal Analytics to GA4 faster and better. Plus, we announce a new Apollo feature: Map Your Existing Google Tag Manager (GTM) container. Google Analytics 4 (GA4) is the future platform for Google Analytics. This is by no

You Can Now Install and Manage Google Analytics 4 with Apollo!

Apollo for Google Analytics 4 is here! Learn about the benefits of using Apollo, the world’s first analytics management system, to implement and maintain a better, automated Google Analytics instance. Introducing Apollo for Google Analytics 4! Search Discovery launched Apollo in 2020 to help organizations automate and improve the quality of their analytics implementations. Though

Google Announces UA Sunset, Creates Urgency for Marketers to Migrate to GA4

Google will sunset Universal Analytics (UA) in 2023. Here is what advertisers and marketers should know now about preparing to migrate to Google Analytics 4 (GA4). Google announced last week the dates that it will sunset its standard analytics management tool, Universal Analytics (UA), which is being replaced by the more modern analytics powerhouse Google